Description
Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you’re a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy. Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner. Tao Wong ist ein begeisterter Leser von Fantasy und Science Fiction, der im Norden Kanadas wohnt und dort schreibt. Er hat viel zu viele Jahre mit dem Training aller mglichen Kampfsportarten verbracht. Da er sich dabei zu oft verletzt hat, verbringt er seine Zeit nun mit der Erschaffung von Fantasy-Welten.
