Description
Environmental quality management is seen as a competitive strategy that could help a firm improve its bottom line. It is argued that being environmentally correct is good business that can provide competitive advantages to the firm in the long term and help it to survive and remain in business. To achieve environmental quality, top management must take the lead and refocus its objectives by redefining its customers. Rather than a focus only on “direct” customers who are consumers of the product, emphasis should be on the stakeholders of the environment since they can potentially influence the cost of doing business.
