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Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

SKU: 9780761826316

Original price was: $33.00.Current price is: $17.00.

Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions, Brian, 9780761826316

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Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

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