Description
Write every business correspondence with speed, precision, and power The number one prerequisite for effective management is effective communication-and writing is a critical part of it. Simply put, whether it’s a quick e-mail or a 20-page report, your writing is a reflection of you-and people will make judgments accordingly. Manager’s Guide to Business Writing, Second Edition, provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness. Manager’s Guide to Business Writing teaches you how to: Know your audience and your purpose before you start writing Engage readers’ curiosity from the first sentence Compose instructions that are easy to understand and follow Write effectively on social media platforms and blogs Master the foundations of effective writing-grammar, sentence structure, spelling, and style Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative features to help you navigate each page: – Clear definitions of key terms and concepts – Tactics and strategies for applying writing skills to management issues – Tricks of the trade for crafting clear and effective documents – Examples of successful business writing – Cautions for when things can go wrong in composing memos, e-mails, and reports – Practical advice for avoiding common errors – Specific procedures for planning and executing your writing on the job McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Preface 1. Write for Your Readers Know Your Readers What If You Don’t Know Your Readers? Check for Readability Write from the Reader’s Perspective Build Reader Rapport Come to Terms with Gender Manager’s Checklist for Chapter 1 2. From Purpose Through Process Know Your Single Purpose Writing in Four Stages Five-Step Revision and Edit Help for Your Grammar Manager’s Checklist for Chapter 2 3. The Power of Words to Express, Not Impress Make It Clear, Economical, and Straightforward Avoid Trite Phrases, Clichs, and Jargon Accentuate the Positive Make It Active Avoid Typographical Excess Avoid Noun and Adjective Stacks Choices and Consideration Manager’s Checklist for Chapter 3 4. Structure Your Writing to Reach Your Reader Techniques to Engage the Reader Traditional Letter Form E-Mail Form Tips for Writing at Chip Speed Five Formats for Letters and E-Mail Manager’s Checklist for Chapter 4 5. The Power of Visuals, White Space, and Headings Visuals: Into the Head Through the Eyes White Space: Making the Most of Nothing Headings: Signposts and Signals Summary Manager’s Checklist for Chapter 5 6. Writing Basics: Grammar and Style Style Vocabulary Grammar Spelling Punctuation Layout Going Beyond This Book Manager’s Checklist for Chapter 6 7. How to Start and Stop Gaining Attention Effective Openings Holding Your Readers Ending Strong Manager’s Checklist for Chapter 7 8. Writing for Social Media Blogs Tweeting Facebook Summary Manager’s Checklist for Chapter 8 9. Zero-Based Writing Move from Assumptions to Perspective Master Process Writing Write Clear, Practical Descriptions Write Simple Instructions Manager’s Checklist for Chapter 9 10. Dealing with Tough Situations Breaking Bad News Reacting to a Predicament Above All, Do No Harm Turning Negatives into Positives Competence and Confidence Manager’s Checklist for Chapter 10 11. Reports, Reports, Reports Basics for All Reports Occasional Report Activity Report Status or Progress Report Formal Report Evaluating Your Report Manager’s Checklist for Chapter 11 12. Persuading Your Readers How to Persuade in Three Difficult Steps Ten Rules of Persuasion Use a Problem/Solution Format Write Powerful Proposals Conclusion Manager’s Checklist for Chapter 12 Appendix. Postscript: Top 10 Tips for Writing Well in Business Index
