Description
Preface Matteo Lunelli Introduction Serena Rovai and Manuela de Carlo Section 1 Chapter 1. The Luxury Industry and “Made in Italy”: New Perspectives and Challenges Cecilia Pasquinelli Chapter 2. The Fashion Customer Call for Sustainability: Diesel Pioneering Engagement for a Responsible Fashion: Diesel Sustainability Strategy for “Responsible Living” & the Second-hand Consumers Commitment to Brand Recognition Serena Rovai and Ian Phau Chapter 3. Luxury and Sustainability in Shopping Experiences: Vogue Talents and the New Awareness for Sustainable Social Fashion Jessica Antonios Chapter 4. Facing the Global Customer: 10 Corso Como Innovative Path Gaetano Aiello, Laura Grazzini, Olga Nachaeva, and Costanza Dasmi Chapter 5. The New Road to Certified Sustainability in Luxury Beachwear and Lingerie: Yamamay case Fabio Iraldo Section 2 Chapter 6. Luxury Made in Italy in Transition and the Sustainable Engagement: Cases from Different Sectors Stefania Lazzaroni Chapter 7. Luxury Yachting and Sailing: Ferretti Challenge for Sustainability Francesca Goi and Amadeo Migali Chapter 8. Case Study Cucinelli: Servant and Ethical Leadership for Social Responsibility and Humanism Susanne Rank and Serena Rovai Chapter 9. Italian Luxury: Between Tradition and Storytelling Mauro Ferraresi and Giulia Tonucci Chapter 10. Integrating Sustainability in Luxury Hospitality Experiences: the Italian Way of the Principe di Savoia Elena Tinacci, Manuela De Carlo, and Martha Friel Chapter 11. Luxury Household and Design: Kartell Loves the Planet Michele Coletti and Matilde Rovai Chapter 12. Place Heritage and Corporate Heritage as Levers for Sustainability: Ferragamo Case Cecilia Pasquinelli and Serena Rovai Chapter 13. Sustainable Luxury Trajectories for “Made in Italy” Wine Businesses: the Cantine Ferrari Case Jacopo Cammeo, Elena Casprini, and Lorenzo Zanni Section 3 Chapter 14. Luxury “Made in Italy” Start-ups and the Sustainable Innovation Challenge Dennis Valle Chapter 15. Rif and Prato Recycling Capital Daniela Toccafondi Chapter 16. La Milanesa and Milano Fashion City Social Involvement Silvia Ranfagni Chapter 17. ACBC and the Impossible Challenge of Quality Non-Leather “Made in Italy” Jinju Hu and Mark Esposito Chapter 18. Tailoring the Naples Menswear Heritage Fabio Duma and Fabio Duma Conclusion: Luxury “Made in Italy” and Sustainability Ian Pha
