Description
Josemaria Siota is a project leader at IESE Business School’s Entrepreneurship and Innovation Center and the director of Simastec Consulting. He has published on strategic growth and innovation for companies such as PwC and Oliver Wyman, has spoken at conferences in institutions such as Harvard Business School, and has earned mentions in Forbes, among other media. Additionally, he has cofounded five start-ups, and has cocreated several initiatives at IESE in different countries. Previously, he worked at Deloitte. 1. The Dilemma: Academic Quality or Economic Sustainability.- 2. From Broken to Linked Innovation: The Underlying Concept.- 3. Stage 1 – Research: Selecting Performance Metrics based on Academic, Economic, and Social Impact.- 4. Stage 2 – Transformation: Translating Discoveries into Impact for the Market through Design Thinking.- 5. Stage 3 – Commercialization: Designing Collaborative Business Models for University-Industry-Government Relations.- 6. All Stages – Innovation Ecosystem: Qualifying and Leveraging the Internal and External Agents based on Merit.- 7. Conclusions.
