Description
This book addresses a the above project management tools and techniques in reference to new business management, public equity management, new product development and its launch management, and managing production and marketing projects in the broad range of industries where project management principles can be applied. It focuses on how project management can be integrated to the organizational performance as a whole. This book includes 10 chapters in two volumes covering sections including fundamentals of innovative business projects, tools and techniques of business projects, and sustainability of business projects. The chapters in the book include topics on thinking out of the box, analyzing business scenarios, setting-up innovative business projects, project environment, administering business projects, project financial and risk management, new designs of innovative business projects, breakthrough in innovative business project, complexities in managing business projects, and globalization and customer-centric business projects. This is the first of the two volumes. This book is unique in its kind and different from any available project management book as it addresses specifically the innovative business projects unlike construction or general project guiding books. Indeed this book on business projects management is a guide to carry projects out of market uncertainties and organizational complexities. It is a blend of project management techniques with the market and consumer behavior. Thus, in my view this book would be a significant contribution to the literature on dynamics of competitive markets growing across regions in the world. The work proposed by me is based on latest best practices followed by the multinational companies in carrying innovative business projects, market analysis, short cases, and graphical illustrations of new concepts, strategic business moves in reference to innovative business projects. Such pedagogical treatment to the subject distinguishes this book from other books available in the market. Principal audience of this book is managers, researchers, and students of project planning, business strategy, and innovation and technology. This book has been developed to serve as a managerial guide and think tank for the graduate students engaged in studying courses business project management, business strategy, and marketing. Besides serving as a reference book to the students this would also be an inspiring book for managers, market analysts and business consultants engaged in planning and management of innovative business projects.
