Description
About the author Introduction to the second edition Introduction to the first edition How to use this book Part One: Before You Start 1. See your future as an entrepreneur – crystal clear 2. How to find your biggest business opportunity 3. How to be really sure your business idea will fly 4. Business type – what’s possible 5. Business structure – building in room to grow 6. Finding the perfect place – business premises 7. Starting up or taking over an existing enterprise Part Two: Planning To Succeed 8. How to write a convincing plan 9. Where to find the money you need 10. Advisers and mentors and why they’re important 11. Timing is everything – how to decide when to start Part Three: Finding Customers 12. Where to look for the best customers 13. How to develop the right brand and image 14. Marketing in a nutshell &nbs
