Description
“A pragmatic account that will ground your right brain sensibilities in tried, true, and new ways of bringing what you make to market.” –Pamela Diamond, Director of Marketing & Communications, American Craft Council * Pointers for getting started, selling, exhibiting at trade shows, pricing, and marketing to turn a hobby into a profitable business* Updated for the digital age, with new sections on creating effective websites and blogs, marketing with social networks, selling online, and using smartphones and tablets for payments* Previous editions sold more than 180,000 copies
