Description
“No other book exists that offers in such great detail practical strategies for making a powerful trailer.” -SCOTT ARUNDALE, author of Modern Post: Workflows and Techniques for Digital Filmmakers “A practical master class in the basics of effective movie promotion.” -KIRKUS REVIEWS The movie trailer is king! As in all fields, the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office, it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer. Making one, however, is a different matter. In How To Make Blockbuster Movie Trailers, trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now. – The universal appeal of all blockbuster films – The secret ingredient of successful movies – How to sell story with film – Capture the audience’s imagination – Examples from popular movie trailers – How to make trailer music – Persuade audiences with images – Capture the imagination with sound – Create blockbuster movie titles – And more!
