Description
Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review. You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing ‘Young Master’ by EntrepreneurCountry magazine. Introduction – i: Introduction Section – ii: How I Got Started Section – iii: Glossary Unit – Part One: How Your Website Strategy Impacts Your Business Goals Chapter – 1: Websites and Pages Chapter – 2: Brand Chapter – 3: Traffic Funnels and Strategy Chapter – 4: Creating Content Unit – Part Two: Getting Noticed: Your Traffic Choices Chapter – 5: Finding Traffic Sources Chapter – 6: Organic Search Traffic Chapter – 7: Social Traffic Chapter – 8: Paid Traffic Chapter – 9: PR Traffic Chapter – 10: Email, Direct and Dark-Social Traffic Unit – Part Three: Measurement and Optimization Chapter – 11: Analytics and Metrics Chapter – 12: People and Egos Chapter – 13: Goals and Monthly Reports Acknowledgements – iv: Acknowledgementa Index – v: Index
