Description
This book takes the reader through the essential steps of forming a successful technically-based company. Included are such topics as forming a vision, creating a product, patents and trademarks, formulating a business plan, the basics of marketing, finance, production, patents and all the various elements, formal and informal, that pull the whole process together. All major points are illustrated by examples drawn primarily from family companies based on inventions. The story-telling style captures the attention of beginners as well as seasoned entrepreneurs. The book is very meaty and avoids the mantras, over-simplification and feel-good approaches of many “How to” business books
