Description
One manager lamented, “They just don’t give a damn about me, my business, or my customers!” Whether bored, uncaring, or distracted, this Generation Y (or Generation Why) is a force that must be reckoned with. Eric Chester, recognized as a premier expert in post- Generation X employment, has been studying the Generation Y culture for years to discern its patterns, mindset, and motivations. His dead-on insights, often hilarious and always instructive, are distilled here. Chester explains what really works, and how businesses can devise action plans that will keep the front line from walking out the back door.
