Description
Introduction 1 Part 1: Getting Started with Fundraising 5 Chapter 1: Fundraising Continuously During Economic Fluctuations 7 Chapter 2: Embracing Fundraising with a Passion 21 Chapter 3: All About Attitude: Fundraising Issues and Ethics 33 Chapter 4: Winning with Words: Your Case Statement 45 Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63 Chapter 6: Creating a Fundraising Plan 81 Part 2: Identifying Potential Donors and Rallying for Their Support 99 Chapter 7: Mining for Donors 101 Chapter 8: Meeting Your Donor with Grace and Grit 115 Chapter 9: Cultivating Major Givers 127 Chapter 10: Making the Major Gift Ask 139 Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155 Part 3: Sharing the Organization’s Story and Building Its Brand 175 Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177 Chapter 13: Projecting Your Organization’s Image in the Media 191 Chapter 14: Social Media Networking to Build Potential Donor Awareness 205 Chapter 15: Perfecting Electronic Communications 217 Chapter 16: Ramping Up Your Website 229 Chapter 17: Spotlighting Your Brand Online 241 Part 4: Engaging Donors with the Right Campaigns 253 Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255 Chapter 19: Planning a Successful Special Event 271 Chapter 20: Asking for the Big Bucks: The Capital Campaign 283 Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297 Chapter 22: Tapping into Corporate Givers 317 Chapter 23: Building and Growing an Endowment 327 Part 5: The Part of Tens 335 Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337 Chapter 25: Ten Snippets of Powerful Fundraising Communications 347 Index 353
