Description
Seize the competitive edge in a world where speedy, seamless transactions make the difference between success and failure Whether it’s Amazon’s one-click shopping, Lyft’s seamlessness, or Netflix automatically starting the next episode of your latest binge, “friction”-or lack of it-is the key force for seizing the competitive edge in business today. In Friction, author Roger Dooley shows how to master the surprisingly simple art of identifying the friction in your company and either reducing it or using it to improve business. He explains how those who understand and harness friction are seizing profound competitive advantages-and teaches readers how to do the same. Dooley *What friction is and how it affects business*Why friction is often invisible to both businesses and customers*How companies have disrupted entire industries by operationalizing friction*Ways you can identify friction and use it strategically in any size business
