Description
In this guide, von Oech uses 30 of Heraclitus’ epigrams as springboards to creativity. Treating each saying as a source of inspiration, he supplies amusing anecdotes, mind-bending riddles, hidden jokes and intriguing questions designed to topple old habits of thought and fire the imagination. The author shows how to reverse expectations, turn change to advantage and find novel solutions to the most intractable problems. Roger von Oech is the president of Creative Think, a California-based consulting firm. He is an internationally recognized leader in stimulating creativity and his seminars and presentations have enriched the creativity of many millions around the world. He has worked with such organizations as: AT&T, Apple, CBS, Coca-Cola, GE, Hewlett-Packard, Intel, MTV, Mattell, Microsoft, NASA, National Geographic, Nestle, PepsiCo, Procter & Gamble, SONY, and the United States Olympic Swimming Team. He is the author of the best-selling creativity books A Whack on the Side of the Head and A Kick in the Seat of the Pants, and the Creative Whack Pack card deck. Part I: Your Mind with Heraclitus 1. The First Creativity Teacher 2. Heraclitus’ Goal: Awaken Our Minds 3. Heraclitus’ Life and Times 4. Heraclitus’ Method: Search Within 5. Solve Heraclitus’ Creative Enigmas 6. How to Use Heraclitus as an Oracle 7. Put on Your Creativity Hat Part II: The Creative Enigmas of Heraclitus 8. The Cosmos Speaks in Patterns 9. Expect the Unexpected, or You Won’t Find It 10. Everything Flows 11. You Can’t Step Into the Same River Twice 12. That Which Opposes Produces a Benefit 13. A Wonderful Harmony Is Created When We Join 14. If All Things Turned to Smoke, the Nose Would Become the Discerning Organ 15. The Sun Will not Exceed its Limits, Because the Avenging Furies, Ministers of Justice, Would Find Out 16. Lovers of Wisdom Must Open their Minds to Very Many Things 17. I Searched into Myself 18. Knowing Many Things Doesn’t Teach Insight 19. Many Fail to Grasp What’s Right in the Palm of their Hand
