Description
Don’t buy another exhibit display until you read this book! Stop wasting money on displays that aren’t effective, or worse yet, could damage your company brand. Inside this guide, you’ll discover how you can: Avoid the most common – and not always obvious – mistakes in exhibit design Craft a memorable and effective theme Speak your audience’s language and give them what they want Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level Get all design elements in place to make your booth a success Exhibit Design That Works is for any exhibitor seeking better results from their trade show investment – whether you’re a rookie starting from the beginning or a long-time veteran wanting to up your game. Free Bonus Materials Online, including downloadable checklists, audio interviews, photos or links to case studies, and more. Details inside the book! The YES: Your Exhibit Success series provides exhibitors with tools to create a client-attracting, buzzworthy booth without breaking the bank. As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. She’s not only been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors. She has led workshops for thousands of exhibitors at all types of events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications, and she’s been interviewed on both traditional and online broadcasts. Marlys enjoys being an educator and advocate for exhibit marketers’ success and assisting with their trade show makeovers. She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Cafe, an online education community, and is a member of the International Association of Exhibitions & Events (IAEE).
