Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. :Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Mit Beitrgen Jaime R.S. Fonseca; Gnter Silberer; Stefan Friedemann; Thorsten Blecker; Carsten Rasch; Thorsten Teichert; Alexander Trautrims; David B. Grant; Peter Schnedlitz; Jonas Bastian; Joachim Zentes; Doren Pick; Daniel Mller; Tomasz Domanski
