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E-Customer: customers just got faster and smarter. catch up (Financial Times Series)

SKU: 9780273650201

Original price was: $68.00.Current price is: $9.00.

E-Customer: customers just got faster and smarter. catch up (Financial Times Series), Alison L. Booth, 9780273650201

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The advent of the e-world is changing the way businesses work: from data management to supply chains; from advertising to internal communications; from customer service to product development. Nothing remains untouched. Nothing remains off-wire.

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