Description
We are pleased to announce the release of the third in our series of Big Idea marketing e-books “Double Take Marketing Techniques”. “Double Take Marketing Techniques” is based on the notion that marketing needs to get people pay attention to what you have to say by presenting marketing collaterals that force your audience to take a second look at whatever you’re presenting. After all, if people don’t absorb your message, you’re never going to sell them anything. We’ve gone through our idea files to find the ideas and techniques that make an audience take a second look. The book contains 15 essential concepts that will help you focus on developing the kind of marketing strategies that reach people on a human level. We’ve also included 20 Visual Engagement Techniques complete with photographic examples. These are implementable concepts and techniques that will make your targeted prospects sit-up and take notice. “Double Take” is 80 pages jammed packed with information that will make you a better marketing executive or business manager. Together, “What’s The Big Idea?”, “Brand Universe”, and “Double Take” form a valuable addition to any entrepreneurs marketing arsenal. In “What’s The Big Idea?” you’ll learn why you need a ‘high concept’ and get to choose from twenty-eight examples on which you can base your marketing strategy. In “Brand Universe” you’ll learn what a Brand Universe is, and which one makes sense for your company. Building a Brand Universe helps you make the right marketing decisions for your brand, and avoid the pitfalls of falling prey to media hype and fad marketing schemes. And in “Double Take” you’ll learn how to stop your prospects from prematurely clicking away from your website or bypassing your advertisement. “Double Take” concentrates on concepts and techniques that get your targeted audience to take a second look. Jerry Bader is Senior Partner at MRPwebmedia.com, a media production company that specializes in Web video, audio, music, and sound design. Mr. Bader has written and produced dozens of video commercials for clients. Writing scripts and novels is a natural extension that grew out of the experience of creating attention-grabbing mini movies that focus on the core emotional motivator. Over the years Mr. Bader has written over a hundred articles on marketing, and he’s self-published marketing e-books, hybrid graphic novels, biographies, and a series of children’s books. The Neo Noir Hybrid Graphic Novels are story concepts developed with the goal of having them turned into television series or feature films. There are currently ten screenplays, five of which have been self-published as hybrid graphic novels: The Method, The Comeuppance, The Coffin Corner, Grist For The Mill and The Black Crane. He’s also written The Fixer published by Rebel Seed Entertainment. It has consistently been in the top ten percent in several Amazon categories. The Fixer is based on the true-life story of a colorful horse racing character. The follow-up to The Fixer is the new book Beating The System that continues the story of the horse racing legend. Mr. Bader has also written Organized Crime Queens, The Secret World of Female Gangsters, What’s Your Poison? How Cocktails Got Their Names, The Outlaw Rider, Dead End, Noir I, Noir II, Palermo, and the soon to be released: Stone Cold, The Aussie Switch, and Ballet Of Bullets. Mr. Bader has also written a series of children’s books, ZaZa Books For Kids, that currently includes, Two Dragons Named Shoe, The Town That Didn’t Speak, The Criminal McBride, The Bad Puppeteer, Mr. Bumbershoot, The Umbrella Man, The Ninth Inning, and 14 Ridiculous Tales of Sage Silliness.
