Description
A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya. The books detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africas heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africas major economic trends and cultural values: understanding Kenyas business landscape provides invaluable skills to do business throughout Africa. Businesspeople, policymakers, investors, students, and scholars will value this books in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.
