Description
In a world where corporate identity is of utmost importance and hotels are at the forefront of global mobility, graphics and visuals are a key element of shaping a hotel’s brand. This book introduces the visual identities that are formed through the use of logos, business cards, letterheads and other graphic elements. With the right graphics these seemingly innocuous hotel supplies have the power to capture the hotel’s ambience, transforming one’s stay into a memorable experience. Do not disturb provides a selection of the most impressive graphic design innovations in hotel branding from around the globe. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is the founder of Sandu Publishing, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China’s most prestigious design and illustration awards. Colour illustrations
