Description
In the world of sales the pitch is king. But what if all these years you have been doing it wrong? What if you have been succeeding in spite of the pitch? In his breakthrough handbook, ‘Ditch the Pitch’, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we have been taught about the art of persuasion. This is an essential read for sales people, business managers, and anyone wishing to persuade those around them. Organised into six habits-each habit consisting of three practices necessary for mastery — “Ditch the Pitch” is designed to teach Yastrow’s approach to spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique, subsequently creating a mode of interaction defined by messages moulded to each specific customer: the right message at the right time. Yastrow gleans wisdom from the words of well-known comedians and musicians. By understanding the power these figures gain through the use of improvisation, he demonstrates the infinite adaptability of conversation and how that can be used on a one-on-one basis with customers. With the new confidence ‘Ditch the Pitch’ offers, you will become master of the art of on-the-spot, engaging, and effective interactions. Let go of pre-written scripts and embrace Yastrow’s guidelines for effortlessly enabling spontaneous conversations that persuade customers to say “yes”.
