Description
Belinda Ellsworth is an industry veteran with more than 30 years of experience in direct selling. She now works as a speaker and trainer for those getting started in the industry. She founded the “Step Into Success” program in 1995 and guided more than 200 companies. She is the author of the previous edition of Direct Selling For Dummies. Introduction 1 Part 1: Exploring the Direct Sales Industry 5 Chapter 1: Examining the Direct Sales Industry 7 Chapter 2: The Perfect Side Hustle — Spotting Which Model is Right For You 27 Chapter 3: Choosing the Right Direct Sales Company 43 Part 2: Creating a Successful Business with the Right Mindset 53 Chapter 4: Focusing On Your Mindset Before Your Skill Set 55 Chapter 5: Setting Goals and Boosting Your Productivity 77 Chapter 6: The Art of Being Self-Employed 95 Part 3: Launching Your Direct Selling Business 113 Chapter 7: Launching Your New Direct Sales Business 115 Chapter 8: Navigating Your First 100 Days of Business 127 Part 4: Executing Your Social Media and Online Strategy 147 Chapter 9: Choosing the Right Social Media Platforms 149 Chapter 10: Using Facebook for Your Business 161 Chapter 11: Utilizing Instagram and Other Social Media Platforms 179 Chapter 12: Creating Content: Blogging, Images, and Videos 189 Part 5: Putting Sales Strategies into Practice 199 Chapter 13: Building Your Business on Bookings 201 Chapter 14: Coaching Your Host 225 Chapter 15: Hosting Successful In-Person and Online Events 235 Chapter 16: The Power of One-on-One Selling 253 Chapter 17: Sustaining Growth: The Fortune Is in the Follow-Up 267 Part 6: Building a Team or Organization: The How-To 285 Chapter 18: Attracting New Team Members: Recruiting and Sponsoring 287 Chapter 19: Conducting Interviews 313 Chapter 20: Sponsoring New People and Leading Teams 323 Chapter 21: Group Recruiting: Holding Opportunity Events 343 Part 7: Operating and Managing a Successful Business 355 Chapter 22: Meeting and Communicating 357 Chapter 23: Knowing Your Numbers and Managing Your Money Wisely 367 Part 8: The Parts of Ten 381 Chapter 24: Ten Benefits of Direct Sales 383 Chapter 25: Ten Mistakes to Avoid 389 Index 395
