Description
The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace.Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to consistently manage these types of projects successfully from end-to-end. The digital rollout process presented in this valuable desk reference has been proven on over 100 projects of all shapes and sizes all over the world, including those with very limited resources.The steps provided for leading, managing, and completing digital projects successfully align with the five basic process groups developed by the Project Management Institute, and are presented in a manner that is easy to understand and execute for project managers of every experience level and their entire “on-the-ground” team. Key FeaturesDescribes how to put together a thorough scope document, starting with a gap analysis, budget, and deliverables, and then the task-level details of a typical digital project planDefines the potential risks for this type of project and how to avoid or control themDelineates the thinking processes and step-by-step digital rollout process that can be applied immediately on any digital project, and how two of the latest development techniques-responsive design and mobile first-can be woven into traditional project management while still keeping a rigid focus on planning and communicationExplains the steps and concepts using a case study of a fictional company who has contracted an agency to build a responsive customer-facing web solution using the mobile first methodologyShows how information architects work with the creative team to produce a responsive content strategy, and when the mobile first methodology should be applied within the process and which deliverables are affectedDetails how to apply an agile approach to design and development in a setting that demands clear requirements and deliverablesDiscusses what a project manager needs to know about search engine optimization, analytics, infrastructure management, and testingCovers every aspect of cutover management including pre-launch steps and an example of a launch-day activities schedule
