Description
If ever there was a time to learn how to adapt and bounce back from whatever the world throws at you – it’s now. Disruption has come back with a vengeance: learn how to keep your business relevant and meet your customers’ new expectations or be left behind. Digital Darwinism is the call to arms for business leaders to use new technologies to do better and show up. Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a ‘must-follow’ by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States. Chapter – 01: Business in the age of disruption; Chapter – 02: The three phases of change; Chapter – 03: Disruption and the paradigm shift; Chapter – 04: The third era of management; Chapter – 05: Starting your digital transformation; Chapter – 06: How to provoke and inspire change; Chapter – 07: Creating a vision to transform; Chapter – 08: Operations for the digital age; Chapter – 09: A culture for transformation; Chapter – 10: Rethinking your future
