Description
Benchmarking is an established tool for quality improvement in certain industries (e.g. manufacturing and service), but benchmarking in tourism businesses and tourism destinations has not been widely investigated. The aim of this book is to evaluate different approaches to benchmarking and their applications within tourism destinations. The book considers organization benchmarking–performance evaluation of a particular organization and its departments–and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes, etc. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.
