Description
Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author. Acknowledgements Introduction Chapter 1 The Mind and Three Imperatives Chapter 2 Mind Mysteries Chapter 3 The Seven Pathways Chapter 4 #1 Identify the Persona Chapter 5 Stimulate Emotion Chapter 6 Calm the Mind Chapter 7 Position / Reposition Chapter 8 Storytelling Chapter 9 Interpret Chapter 10 Permission to Act Chapter 11 Mind Pathway Comprehension by Channel Chapter 12 Coming Full Circle: Pathways as Strategy Chapter 13 Persona #1: Trailblazers/Early Adopters Chapter 14 Persona #2: My Brand/My lifestyle/My Growth Chapter 15 Persona #3: Money Matters Chapter 16 Persona #4: On Financial Edge Chapter 17 Persona #5: Right Thing to Do Chapter 18 Persona #6: Love and Social Relationships Chapter 19 Persona #7: Adrenaline Seekers: Opportunists Chapter 20 Persona #8: Safe Players Chapter 21 Persona #9: Hiding My Compulsion Chapter 22 Persona #10: Fifty Plus Chapter 23 Persona #11: Business 8 to 5 > About the Author End Notes CustomerMindCode.com Resources
