Description
Michael B. Goodman, Ph.D. is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York; and Director of CCI Corporate Communication International. He is Visiting Professor at Aarhus University (Denmark), Hong Kong Polytechnic University, and Universita IULM (Italy). He has published widely, including: Corporate Communication: Critical Business Asset for Strategic Global Change and Corporate Communication: Strategic Adaptation for Global Practice. He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture. Peter B. Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He has more than 25 years’ experiences a consultant to global corporations. He holds adjunct academic appointmentys at Baruch College, CUNY; Columbia University; and Fordham University. He co-authored Corporate Communication: Critical Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice with Michael B. Goodman. List of Figures – List of Tables – List of Sidebars – List of Appendices – Introduction – The Corporate Communication Environment – The Importance and Impact of IntangiblesCorporate Sustainability, Identity, Culture, Valuation, Relationships, Crisis Prevention – Information Sources, Channels and Digital Media – Transformation of the Concept of Decision-making – The Importance of Demographics and Multigenerational Audiences – UncertaintyNothing Is Forever – Looking Around Corners – Sources and Further Reading – Contributors – Index.
