Description
The book confronts the challenges and dilemmas of corporate brand management and offer new insights into how corporate brands can be studied and managed.
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Corporate Branding — Purpose / People / Process: Towards the Second Wave of Corporate Branding
SKU: 9788763001403
Original price was: $52.00.$13.00Current price is: $13.00.
Corporate Branding — Purpose / People / Process: Towards the Second Wave of Corporate Branding, Majken Schultz, 9788763001403
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