Description
Hasret Aktas is Associate Professor at Seluk University, Faculty of Communication, Public Relations and Publicity Department. Gksel Simsek is Associate Professor at Seluk University, Faculty of Communication, Public Advertising Department. Conspicuous Consumption Approach. Veblen’s Consumption Model (Ercan Aktan) – The Concept of Involvement and the High Involvement Model (Zhal Fidan Bariti) – Howard Sheth Model The Model of Buyer Behavior (Miada Bashir Mohamed Abdallah) – The Nicosia Model (Figen Kara) – Sheth-Newman Gross Model of Consumption Values (Imran Ugur) – Engel-Kollat-Blackwell Model (EKB) (Hasret Aktas/Funda Sehirli) – Bettman’s Information Processing Model (A. Mcahid Zengin) – Henry Assael Model (Bsra Kkcivil) -Planned Behavior Theory (Mustafa Sahin) – Social Cognitive Theory (Bnyamin Ayhan) – Extended Technology Acceptance Model [TAM2] (Murat Koyigit / Murat akirkaya) – Model of Personal Computer Utilization (Nihal Kocabay-Sener) – United Theory of Acceptance and Use of Technology (Hasan Renber) – Model of Acceptance with Peer Support (MAPS) (M. Nur Erdem)
