Description
Women frequently have different issues about cold calling and sales than men. How we perceive ourselves, how others perceive us, the societal norms of what is considered to be “feminine” versus the proactive approach needed for sales, all come into play. Cold Calling for Women addresses these concerns and sets out clearly and succinctly the step by step, what, why and how of cold calling. Overflowing with practical, down-to-earth, user-friendly advice and a wealth of real-world examples, Cold Calling for Women promises to help readers eliminate “Telephone Terror” and “Call Reluctance” and “Turn Cold Calls to Cash”. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting. Cold Calling for Women is based on real-life, hands-on cold calling experience.
