Description
Foreign businesses that hope to succeed in China need to be better informed of the challenges that China is faced with today. China was a centrally planned economy with few international ties only three decades ago. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today. The book consists of four sections: the business environment; management issues; sales and marketing; international business. Edited by Oliver H. M. Yau and Henry C. Steele
