Description
The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success. Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. You will learn how to: feel positive, energised and enthused be clear about the start-up process be able to tailor it to suit their individual needs know which parts to focus on for success where to go for further reading/support. This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy. About the author Acknowledgements How this book works Phase 1 Preparation Step 1 Brace yourself Step 2 Work on your brilliant business idea Step 3 Road test your idea Step 4 Build your support network Step 5 Your business plan Step 6 Reduce your start-up costs Step 7 Raise finance Step 8 Take care of the small print Phase 2 Into action Step 9 Get selling Step 10 Set your price Step 11 Now, make your product/service Step 12 Get the cash in Step 13 Do your books Step 14 Do a quick risk audit Phase 3 Up and running Step 15 Taking on staff Step 16 Make sales easier: marketing Epilogue Useful contacts Index
