Description
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Marie-Claude Sicard PART I Brand Identity: The Story Of A Meteorite A Paradoxical Success Story What Is The Situation Today? When The Unconscious Gets Involved A New Way Of Thinking About Brand Identity PART II An Analytical Method The Concept Behind The Fingerprinting Method The Fingerprinting Method: The 7 Poles The Fingerprinting Method: A User’s Manual Conclusion Bibliography Index Of Brands
