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Blind Spot: Illuminating the Hidden Value in Business

SKU: 9781933820699

Original price was: $56.00.Current price is: $15.00.

Blind Spot: Illuminating the Hidden Value in Business, Brown, Iain, 9781933820699

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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you’ll learn how exceptional organizations–from Disney to Instagram–innovate and sustain valuable, productive customer relationships. Blind Spot’s lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business–and even your shareholders.

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