Description
As the largest growing group of entrepreneurs, women need encouragement and guidance to push past those make-or break first 18 months. While most start-up guides address the practicalities of launching a business, “Birthing the Elephant” prepares women for the psychological and emotional challenges they will face, with expert advice on reshaping one’s business identity, giving up the pay check mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
