Description
Cul es el camino a seguir para crear una empresa que no solo sobreviva en su infancia, sino que prospere, cambiando el mundo durante dcadas? Nueve aos antes de la publicacin de su pico superventas “Good to Great”, Jim Collins y su mentor, Bill Lazier, respondieron a esta pregunta en su exitoso libro “Beyond Entrepreneurship”. Un libro que dej una marca definitiva en la comunidad empresarial, influyendo en los jvenes pioneros que, en ese momento, estaban creando la revolucin tecnolgica. BE 2.0 es una versin nueva y mejorada del libro que Jim Collins y Bill Lazier escribieron hace aos. En BE 2.0, Jim Collins rinde homenaje a su mentor, Bill Lazier, quien falleci en 2005, y reexamina el texto original desde su perspectiva en 2020. El libro incluye el texto original, as como cuatro nuevos captulos y quince ensayos nuevos. BE 2.0 rene los conceptos clave de los treinta aos de investigacin de Collins en un marco integrado llamado “El Mapa”. El resultado es una experiencia de lectura singular, que presenta una visin unificada de la creacin de empresas que fascinar no solo a los millones de dedicados lectores de Jim en todo el mundo, sino que tambin presentar una nueva generacin a su notable trabajo. /// From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What’s the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins’ thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim’s millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.
