Description
. Rajagopal PART I: LAYING FOUNDATION OF ENTERPRISE 1. Globalization and Emerging Firms 2. Entrepreneurial Mind-set 3. Organizations and Innovations PART II: ARCHITECTING ENTERPRISE: INNOVATION AND TECHNOLOGY EFFECTS 4. Innovation Management 5. Process Innovation and Value Chain Management 6. Technology Diffusion and Adoption 7. Innovations, Technology, and Economies of Scale 8. Disruptive Innovations and Technologies PART III: REVEALING VALUES 9. The Human Factors 10. Consumer Marketplace 11. Global Effects of Innovation and Technology
