Description
An industrial/organizational psychologist, consultant, and speaker, author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide readers on their journey of growing a consulting practice-whether they’re beginners just starting up or veterans looking for new ways to invigorate their businesses. In An Insider’s Guide to Building a Successful Consulting Practice, you’ll learn simple yet powerful strategies for success, including how to: identify a market and narrow your focus; make a smooth transition from employee to independent consultant; sell effectively even if you’ve never sold before; establish visibility through speaking, writing, and networking; set prices based on value; develop a marketing strategy and divide your time between marketing and delivering your services; and much more. With applicable data and tangible advice gleaned from the survey results of professionals in a diverse range of industries, you’ll not only learn how to keep plenty of work in your pipeline-you’ll be able to adapt your consulting practice to thrive in any market.
