Description
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world’s most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. Mary Bergstrom Acknowledgements Introduction 1. The New (R)evolutionaries: 70s, 80s, and 90s Generations 2. Progress: Mapping New Roads to Success 3. Tipping Gender: From Boys Rule to Girl Power 4. About Face: Seeing New Beauty Codes 5. Speaking Up: The Seeds of Activism 6. Creative Sub-cultures: Building Outside The Mainstream 7. Re-branding Chineseness: New China, New Identity
