Description
Get the marketing knowledge you need first and fast! Mary Charleson makes a complex subject simple and does it in over sixty short articles for the time-starved reader. Utilizing Canadian research and business examples, she gives readers the marketing tools to succeed. Pithy, often irreverent, but never short on actionable detail, this is the marketing book you’ll wish you had discovered long ago. You will discover: Why brands that are giving back will be tomorrow’s leaders How to utilize new media and E-marketing opportunities Why marketing to women is important for all businesses How to advertise effectively and get more media coverage How to develop a strong brand and a winning strategy How to use marketing research to your advantage Why understanding sales is critical to success What emerging trends you need to monitor
