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    A Handbook of Marketing Mathematics: with Automatic Spreadsheets for Quantitative Marketing

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    Brand Choice: Revealing Customers’ Unconscious-Automatic and Strategic Thinking Processes

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    Differential Games in Marketing (International Series in Quantitative Marketing)

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    Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives (International Series in Quantitative Marketing)

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    Market Matters: Exploring Cultural Processes in the Global Marketplace

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    Marketing for Greater Profits: A Practical Guide for Results-Oriented Entrepreneurs and Sales Professionals Who Understand That Time is Money

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