Description
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process. PART I – WHY LOOK BEYOND THE BUSINESS PLAN 1. The purpose of this book 2. Business plans – why are they advocated? 3. Are business plans appropriate? 4. Business plans are not the only option 5. Enterprise and exploration 6. A guide for explorers? PART II – THE TEN PRINCIPLES 7. The starting point: understanding how to explore 8. Principle 1 – An enterprise is a means not an end 9. Principle 2 – Don’t commit more than you can afford to lose 10. Principle 3 – Start from where you are 11. Principle 4 – Carry out reality checks and make appropriate plans 12. Principle 5 – The only reliable test is a real one 13. Principle 6 – Get started and get some momentum 14. Principle 7 – Accept uncertainty 15. Principle 8 – Look for opportunities 16. Principle 9 – Build and use social capital 17. Principle 10 – Acquire the relevant skills 18. Following the Principles PART III – SEEKING A BALANCED PERSPECTIVE 19. Striking a balance 20. Comparing approaches 21. Some reflections and implications 22. Postscript – The relevance of exploring PART IV – FURTHER INFORMATION
