Description
Praise for HOW TO PERSUADE PEOPLE WHO DON T WANT TO BE PERSUADED ” Joel Bauer has brought the art and science of persuasion to a whole new level with How to Persuade People Who Don t Want to Be Persuaded. His remarkable technologies will amaze even the most dedicated of skeptics.” Anthony Robbins, author of Awaken the Giant Within and Unlimited Power ” Joel Bauer and Mark Levy bring incredible insight to this most essential of business skills: persuasion. Whether you re a CEO or a field rep, if your job is to make the sale, you ll find this book of immediate value.” Gary Hoover, founder, Hoover s Inc. ” If the devil wrote a manual on how to get people to do your bidding, this would be it. Chillingly good.” Joe Vitale, author of Spiritual Marketing ” Joel Bauer and Mark Levy s book is phenomenal. I read an early draft and used two techniques (the Paper Metaphor and the Transformation Mechanism) tradeshow to generate a year s worth of qualified leads in three days! This book will make your sales productivity soar.” Kevin Daum, CEO, Stratford Financial Services, an INC 500 company ” Be very, very careful with this book in your hands. It is powerful almost too powerful to the point of being explosive. This is no mealy-mouthed, run-of-the-mill, watered-down business book. This is a book that will change the way you do just about everything associated with you business: from approaching new clients to communicating with senior executives in a way that not only grabs their attention, but solidifies their commitment as well. Can you handleit? (By the way . . . I just used one of the many techniques I learned in How to Persuade People Who Don t Want to Be Persuaded: The Fright Challenge!)” Bill Treasurer, founder, Giant Leap Consulting, Inc., author of Right Risk ” This is the best book on persuasion (no, make that the best book on life) since How to Win Friends and Influence People, and the best book on selling I ve ever read. Bauer and Levy have revolutionized the art of salesmanship.” J Foster, author of How to Get Ideas
