Description
ENGAGEMENT Whether you’re answering the phone or conducting the new patient exam, the excellence of your systems and performance of your winning team influence your new patient to start treatment. Doctor confidence and soft skills will further motivate you to take action and advocate your dentistry leading the patient to begin care. CONVERSION With consistency of follow-up, most exams will schedule. Ask questions to eliminate patient roadblocks and excuses. Your actions, follow-up, and processes will determine your office results as reflected by numbers. DELIVERY Scheduling, payments, and sound financial systems will determine and maintain practice profitability. Successful systems will produce happy patients, business management ease for the doctor and team, and fulfilled referring dentists all leading to more referrals. Monitor practice metrics on a daily, weekly, and monthly basis to create momentum, reach goals, and achieve treatment coordination success. The title Take Action is an understatement. This book is how to take EVERY PROFITABLE ACTION needed in a dental practice. Take Action will fill your financial cavities and straighten your bank account… Painlessly, Permanently, and Profitably. Buy it. Read it. And put it into practice – your practice. – Jeffrey Gitomer, Author of The Sales Bible and The Little Red Book of Selling Dr. Ann Marie Gorczyca Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems, and human resource management. She has been a speaker at the 2011, 2012, 2014, 2015, 2016, and 2017 American Association of Orthodontists (AAO) Annual Sessions. In teaching and private practice for over 27 years, Dr. Gorczyca is formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and the University of the Pacific Dental Schools. Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists. She is in private practice in Antioch, California. This is her third book.
