Description
BETTER BUSINESS ON PURPOSE An inspirational, practical guide for those of us who want to make money, create impact and be a force for good. Are you a founder with soul, who wants to ‘do more’ for future generations? Do you believe there could be a better way to do business – whether you’re an experienced company owner with years trading, or a new company in start-up mode? Do you find yourself within a corporate machine but feel driven to create positive lasting change? The day-to-day running of businesses can be all consuming – but business without purpose ‘is just admin’ and your business has the potential to be much more than that. Ask yourself these questions: Are you running your business or is it running you? Are you proud of your company and its legacy? Could your business turn a profit and still ‘give back’? This book will guide you through the thinking behind being a Better Business On Purpose (a BBOP) and the process of how to become one: Explore the shifts in thinking that will help you move away from tired business norms. Learn about the 7 Ps that underpin truly purpose-led businesses, using the PQualizer, a system to help to keep the Ps in balance. Apply practical BBOP frameworks to help you implement change across your business. If you’re ready to make yours a Better Business On Purpose, then this is the book for you.
