Description
In the world of e-business, competition takes on a new intensity and a variety of flavours. The unique dynamics of the international online marketplace often require organizations to pursue multiple, simultaneous, and seemingly contradictory strategies. To identify what is both possible and advantageous, organizations must learn to think smarter and act faster – more so than the toughest competitors they can possibly imagine. This means moving beyond market leadership to another level – one that enables an enterprise to “leapfrog” the competition. International e-business success starts with world-class supply chain management and an enabling infrastructure. The text works on the assumption that e-business is the future, and the business-to-business (B2B) component defines what success will look like in this future. Additionally, in this emerging world of business, adaptation to constant change will prove an important ingredient for success. The book explores international operations concepts which are being employed by leading organizations to secure and sustain competitive advantage in the 21st-century marketplace.
